One of the key priority actions in the promotion of a website is to choose the most appropriate keywords and phrases in accordance with both the content of the resource, and the statistics of user requests on the Internet. From correct choice of keywords depends the main result of website promotion – to attract visitors to the resource. It is important to first try to choose the best phrase, since the change of key phrases in the future not desirable. The problem of choosing the best keywords for promotion typically involves several steps: Defining the terms of the domain (of the proposal) – are considered in all possible combinations of phrases of the terminology used in a particular area, the data reflect the possibility of a phrase that can provide its clients with the company. Analysis of the site's content (analysis options) – the identification of correspondences between the content Site terms and subject area.
This step is very often omitted, since in most cases, the missing content can be replenished with new thematic pages. Analysis of user queries on the Internet (Market analysis) – definition of popularity selected in the first two steps of key phrases. Creating a list of keywords based on information received (statement of key words). Most web-studios, dealing with web site creation, optimization and promotion resources on the Internet there is ample opportunity to review the effectiveness of the promotion of the site based on his statistics. As an example, the choice of keywords consider a site that sells and installs security systems in Yekaterinburg.
The key words for this company are: cables, installation of CCTV, the outside panel, access control, security system, alarm system, smart home, installation of CCTV cameras, DVR, surveillance cameras, brackets, housings, turnstiles, barriers, fire alarm systems, motion sensors. For organizations specializing in construction and repair work, a list of key phrases for promotion may be as follows: apartment renovation, renovation, decoration of offices, apartments redevelopment agreement, bathroom repairs rooms, bathrooms, shower installation, plumbing services, plumbing services, call plumbing, electrical work, electrical and other services. These examples clearly show that all the key words one way or another are consistent with the terminology of a particular area and have a high popularity in user requests. It is important to understand that the correct choice of keywords depends the number of visitors, that is potential buyers of products or customers of your services. That is why the work on selection of the core key phrases should be entrusted to a professional web studios for the promotion and creation of Web sites. Promotion of large Portals are often complicated by the abundance of the most popular subjects. In this case, the number of keywords in the nucleus can reach several hundreds, perhaps thousands. Work on the promotion of the site is complicated by the high competition from melenkih case of web resources. For example, one of the largest portals can become a site dedicated to Japanese martial arts and martial arts world called SportRing. However, there is a problem on its filling different content: text, video, audio, ebooks and more. You also need to actively promote it at the most popular keywords from the topics of martial arts: traditional styles of aikido, aikido real style, style Aikido, download video on aikido, capoeira Brazilian martial art, the history of capoeira, karate and many others. The correct choice of key phrases in the long term will give a tangible increase in the number of visitors to your site.